![]() Along the back wall of the store, a deli offers several flavors of fresh salsas and cremas, prepared foods such as rotisserie chickens, and an extensive selection of packaged meats and cheeses imported from Mexico. Especially soft and thin, with just the right shortening-to-flour ratio, they made a good base for breakfast tacos and became delightfully crisp, delicate buñuelos when deep-friend in canola oil and dusted with cinnamon sugar.Īround the corner from the tortilla line is the in-store bakery with an abundance of brightly colored Mexican pastries, dainty Mexican wedding cookies, tables piled high with packaged rosca de reyes cakes for celebrating Epiphany, elaborately decorated cakes for special occasions, and three flavors of tres leches cakes – plain, dulce de leche, and chocolate. The corn tortillas became fairly soft and pliable when heated on the comal, but the Mi Tienda flour tortillas were the true find. The in-store tortilla machines put out a ready supply of white-corn tortillas, as well as flour. ![]() Facing the produce department is the in-store masa factory and tortilla press where packages of fresh, white-corn masa sit alongside some flavored with strawberry, pineapple, and chile. ![]() Shoppers entering the store's south doors discover a greatly expanded produce department with a dizzying selection of freshly cut fruits and vegetables – a couple of employees were busy cutting the spines off of fresh nopales (cactus pads) the day we visited. The recent debut with food tastings and giveaways received an enthusiastic reception from the neighborhood. The remodel brought with it 6,000 square feet of additional retail space and 40 new employees. When it came time to refresh the 30-year-old store at the corner of Rundberg Lane and Lamar Boulevard, the company evaluated the area demographics followed by customer surveys and decided the time was right for a store designed to appeal to a large Hispanic immigrant population. After a couple of neighborhood successes in Houston, H-E-B has brought its Hispanic-influenced Mi Tienda ("my store") concept to the Austin market.
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